IBC (Hall 7, Booth #J20), AMSTERDAM, 9/9/2016
Avid introduces time-saving workflow improvements and flexible offerings that empower audio professionals to create the highest-quality content faster and more affordably
Avid® (Nasdaq: AVID) today introduced audio editing innovations and new flexible options for accessing their flagship Pro Tools® | HD toolset, further delivering on key promises of Avid Everywhere™. These innovations, enabled by the Avid MediaCentral® Platform, accelerate recording, editing, and mixing workflows so audio professionals can create the highest-quality content more powerfully, efficiently, and profitably.
“Audio professionals today are contending with increasingly complex soundtracks, higher client expectations and smaller budgets—all with shorter turnaround times. This makes it necessary to deliver top-quality results quickly and efficiently,” said Alan Hoff, vice president, Market Solutions at Avid. “We are continuing to deliver innovative Pro Tools enhancements that help audio professionals stay ahead of the game. It has never been easier or more affordable to access the world’s leading solutions for audio post and pro mixing.”
Pro Tools 12.6
Avid announced Pro Tools 12.6, enabling audio professionals to work quickly and efficiently using a variety of editing enhancements. The new Clip Effects and layered editing features make it possible to edit and prepare mixes faster and more powerfully. Additionally, audio professionals can accelerate production using automatic playlist creation and selection using shortcut keys. Furthermore, this release improves “in-the-box” dubber workflows requested by the most prominent facilities in the world.
Pro Tools | HD Software standalone
For the first time, customers can buy or subscribe to Pro Tools | HD software as a stand-alone product, independent of Pro Tools | HD hardware bundles. Audio professionals now have more flexible, affordable access to the premium audio post and pro mixing toolset in Pro Tools | HD software. Facilities can now easily add additional seats for offline editing tasks that do not require high channel counts, DSP acceleration, or sync.
More affordable and flexible options for Pro Tools | HDX and HD Native
The components that comprise a Pro Tools | HD system—Pro Tools | HD software, HDX or HD Native card, and HD Series audio interface—are now available à la carte and priced at an even greater value so audio professionals can flexibly and affordably define the system that fits their needs.
- Pro Tools 12.6 and Pro Tools | HD Subscription and Perpetual license will be available later in September 2016
- More affordable and flexible options for Pro Tools | HDX and HD Native are available now
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid Nexis, iNEWS, Interplay, AirSpeed, MediaCentral, Media Composer, PhraseFind, Pro Tools, ScriptSync and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. ACADEMY AWARDS® is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Dolby Atmos is a registered trademark of Dolby Laboratories. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.